I may never get rich, but...
The odds of me getting rich off my writing are, hmm...about the same as me hitting the lottery. No wait. A little better than those odds because I actually do write books. I don't play the lottery. You get the picture.
Few authors write to get rich. And I'm no different. I'm right with the fact that I'm not gonna make J.K. Rowling paper. But I'm not okay with the ongoing falsity that is this belief 1) Black teens don't read and 2) only a teen of color would read a book about a protagonist of color.
I'm so not okay with it that it's been hard for me to keep my mouth shut about it. And since my middle name is diplomacy, allow me to diplomatically rant against the notion altogether!
Yesterday, Justine Larbalestier spoke out about the cover for her latest novel, Liar. The book's protag is a Black teenager who wears her hair short and natural. The U.S. cover of LIAR features a white teenager with long, brunette hair. Yes, it's a very WTF-moment.
Justine articulated her feelings about the cover, well. The cover isn't what this rant is about.
It's about the larger issue at hand, the belief that a cover with a brown face dooms a book to no-sales land.
Pardon me if I'm totally offended by that notion since I have three books with brown faces on them. Or do my books get a pass because one of those covers happens to also have a white face on them. *rolls eyes*
Here are a few facts (as I see them!):
* YA books by white authors sell better, whether they're about a person of color or not. This isn't because these books are better written, it's because they're marketed to the "mainstream" audience and in relative comparison to - ugh, I'll have to say it "black" books get more marketing push, period.
* YA books by authors of color don't sell as many because they're often niche marketed. LIAR may be causing a stir, but it's also the front cover of the publisher's catalog. Add that and the stir into the pot and tell me what bookstore isn't going to carry it? Any "black" YA book not by Walter Dean Myers or Sharon Flake would love that treatment. Talk good or bad about us, but dammit just talk about us!
One thing that Justine said that nailed all of this home: "Perhaps the whole “black books don’t sell” thing is a self-fulfilling prophecy?" It's starting to feel like it is.
L. Divine's Drama High series are some of the most popular "black" teen lit books out there. The success of her books is not an anamoly. But if enough people say it is, then it will be.
My books aren't pushing Drama High numbers. But then again, half the time readers can't find my books in the store. I know, because I get more emails from people saying "I can't find your book" than I do "I love your book." And I get lots of "I love your books" emails, thank you, very much.
I always direct those email senders to request the book. But let's face it - as a buyer you've already done the one thing advertisers hope you'll do: get to the store and buy it. Having to request it is a real downer. I love reading as much as the next guy, but just how much work do I, the reader, have to do?
Point is, my series has readers. Coe Booth's Kendra has readers. Sherri L. Smith's Fly Girl has readers. Tanita Davis's A La Carte has readers. Varian Johnson's My Life As a Rhombus has readers. Derrick Barnes' The Making of Dr. Truelove has readers. Deborah Gregory's Catwalk has readers. Dana Davidson's Played has readers. And every book on the Brown Bookshelf Teen Lit page has readers.
And I bet some of them are even white readers. *mock awe and surprise*
When I hear the statement "black books don't sell," I know it's false. Usually, when I hear something I know is false, I'm able to discount the statement as silly, ignorant or just plain, wrong. But, this time, we discount these false cries at our own risk. Because as I said, saying it may make it so.
If publishers believe brown books don't sell they'll decrease acquisition of them. Already, these books don't get the marketing push of their mainstream counterparts. Already brown books are piegon-holed and relegated to our cultural lanes. You would have thought the success of Troy CLE's novel, Marvelous World , would have increased the number of fantasy books with brown characters...but not so far.
If the notion that brown books don't sell continues we'll find ourselves back at square one - portrayals of brown characters as the historical fiction and street lit hero.
No. No. And no. We must continue to push toward having depictions of brown characters broadened.
Apparently sales aren't enough, at least if those sales aren't within a certain range. As long as there is a sales goal, publishers can use the generic "they won't sell" statement.
Readers, refuse to be ignored. Write to the publisher of the books I've mentioned or any other brown book you've read and enjoyed and let them know:
I'm a reader. I loved this book. Don't leave me out of the count!
Readers of my series, send your letters here:
Kensington Publishing Corp.
c/o Paula Chase's Books
119 West 40th Street
New York, New York
10018
Be heard. Be counted. Let the industry know, if brown books don't sell it's a total surprise to you!
Few authors write to get rich. And I'm no different. I'm right with the fact that I'm not gonna make J.K. Rowling paper. But I'm not okay with the ongoing falsity that is this belief 1) Black teens don't read and 2) only a teen of color would read a book about a protagonist of color.
I'm so not okay with it that it's been hard for me to keep my mouth shut about it. And since my middle name is diplomacy, allow me to diplomatically rant against the notion altogether!
Yesterday, Justine Larbalestier spoke out about the cover for her latest novel, Liar. The book's protag is a Black teenager who wears her hair short and natural. The U.S. cover of LIAR features a white teenager with long, brunette hair. Yes, it's a very WTF-moment.
Justine articulated her feelings about the cover, well. The cover isn't what this rant is about.
It's about the larger issue at hand, the belief that a cover with a brown face dooms a book to no-sales land.
Pardon me if I'm totally offended by that notion since I have three books with brown faces on them. Or do my books get a pass because one of those covers happens to also have a white face on them. *rolls eyes*
Here are a few facts (as I see them!):
* YA books by white authors sell better, whether they're about a person of color or not. This isn't because these books are better written, it's because they're marketed to the "mainstream" audience and in relative comparison to - ugh, I'll have to say it "black" books get more marketing push, period.
* YA books by authors of color don't sell as many because they're often niche marketed. LIAR may be causing a stir, but it's also the front cover of the publisher's catalog. Add that and the stir into the pot and tell me what bookstore isn't going to carry it? Any "black" YA book not by Walter Dean Myers or Sharon Flake would love that treatment. Talk good or bad about us, but dammit just talk about us!
One thing that Justine said that nailed all of this home: "Perhaps the whole “black books don’t sell” thing is a self-fulfilling prophecy?" It's starting to feel like it is.
L. Divine's Drama High series are some of the most popular "black" teen lit books out there. The success of her books is not an anamoly. But if enough people say it is, then it will be.
My books aren't pushing Drama High numbers. But then again, half the time readers can't find my books in the store. I know, because I get more emails from people saying "I can't find your book" than I do "I love your book." And I get lots of "I love your books" emails, thank you, very much.
I always direct those email senders to request the book. But let's face it - as a buyer you've already done the one thing advertisers hope you'll do: get to the store and buy it. Having to request it is a real downer. I love reading as much as the next guy, but just how much work do I, the reader, have to do?
Point is, my series has readers. Coe Booth's Kendra has readers. Sherri L. Smith's Fly Girl has readers. Tanita Davis's A La Carte has readers. Varian Johnson's My Life As a Rhombus has readers. Derrick Barnes' The Making of Dr. Truelove has readers. Deborah Gregory's Catwalk has readers. Dana Davidson's Played has readers. And every book on the Brown Bookshelf Teen Lit page has readers.
And I bet some of them are even white readers. *mock awe and surprise*
When I hear the statement "black books don't sell," I know it's false. Usually, when I hear something I know is false, I'm able to discount the statement as silly, ignorant or just plain, wrong. But, this time, we discount these false cries at our own risk. Because as I said, saying it may make it so.
If publishers believe brown books don't sell they'll decrease acquisition of them. Already, these books don't get the marketing push of their mainstream counterparts. Already brown books are piegon-holed and relegated to our cultural lanes. You would have thought the success of Troy CLE's novel, Marvelous World , would have increased the number of fantasy books with brown characters...but not so far.
If the notion that brown books don't sell continues we'll find ourselves back at square one - portrayals of brown characters as the historical fiction and street lit hero.
No. No. And no. We must continue to push toward having depictions of brown characters broadened.
Apparently sales aren't enough, at least if those sales aren't within a certain range. As long as there is a sales goal, publishers can use the generic "they won't sell" statement.
Readers, refuse to be ignored. Write to the publisher of the books I've mentioned or any other brown book you've read and enjoyed and let them know:
I'm a reader. I loved this book. Don't leave me out of the count!
Readers of my series, send your letters here:
Kensington Publishing Corp.
c/o Paula Chase's Books
119 West 40th Street
New York, New York
10018
Be heard. Be counted. Let the industry know, if brown books don't sell it's a total surprise to you!